Skip to Content

Brasstech Launches Social Media Campaign to Engage Consumers

3/20/2013

Santa Ana, CA –Brasstech, Inc., makers of Newport Brass® and GINGER® branded faucets and bath accessories and a member of the Masco family recently introduced a new Facebook page for their Newport Brass® brand to interact with consumers and highlight their award-winning products. The new page can be found at facebook.com/newportbrass.

The fan page allows Newport Brass® to continue to build brand loyalty with their existing customer base of homeowners, interior designers, architects and showroom sales associates. Videos, pictures and product stories on the Facebook page will help generate awareness and attract new customers to Newport’s award-winning line of faucets and fixtures.

“The mission is to engage our customer base in way like we’ve never done before,” states David Emmons, product manager for Brasstech. “Through the Newport Brass Facebook page we can share company and brand related content, lifestyle and trend information as well as gain valuable insight from our customers.”

Newport Brass® features more than 30 collections of faucets and fixtures all with solid brass construction and available in a choice of 27 unique finishes offering endless design possibilities. When a new finish is introduced or a new collection is debuted the Newport Brass® Facebook page will feature the latest company and product related information. An exciting element of the Newport Brass® Facebook page is the ability for homeowners to post photos showing off their Newport Brass® installations.

About Newport Brass and Ginger
Nationally known interior designers and architectural specialists turn to Newport Brass® and GINGER® for a wide choice of finishes and impeccable design details. Newport Brass® and GINGER® products are available in fine showrooms in major cities throughout the US. Both brands handcraft the finest fixtures with strict testing and quality assurance measures, adding innovative technology for product excellence.

Brasstech, Inc. is a business unit of Masco Corporation (NYSE: MAS) headquartered in Taylor, Michigan. Masco Corporation is one of the world's leading manufacturers of home improvement and building products, as well as a leading provider of services that include the installation of insulation and other building products. For additional information regarding exciting new products, consumers can visit www.newportbrass.com or call 949-417-5207.
lifestyle